It isn't often that a I see a product which solicits a "WOW" reaction, but "The Kraken" rum is certainly one! Just in time for the New Year, the Kraken spiced black rum ("Put a Beast in your Belly"), is unique, as I haven't indulged (or at least remember in indulging) in any black spiced rum, but the company's marketing department has done an outstanding job in extrapolating the mythos behind the Kraken of lore.
(Chapter One of Three)
(Chapter Two of Three)
(Chapter Three of Three)
In addition to these amazing works / informative videos, their website has a plethora of themed items, so I would certainly recommend a visit to it, and perhaps order a few of their beautiful items (along with a few bottles of rum)! For more information, please visit: http://www.krakenrum.com/
(A thanks to IO9 for their heads up on this delicious beverage!)